You dress to fit in- because you "wouldn't be caught dead" any other way or you simply can't dress like that for your day job. But we have a secret. We envision a world where you CAN get your geek on, and still "save face". Still look professional, and not look like you just left the last comicon.
There's nothing wrong with liking all the geeky things we like, we just don't want to wear it or plaster it on our walls, and that mickey mouse t-shirt just doesn't have any structure to it's form. Drab and too obvious to the outside world. How about something creative AND fashionable for a change! Subtle Geeking out but looking good while doing it...or in this case, wearing it!
Follow me, lets change the world together!